BACKGROUND/DISCUSSION:
This proposal is very similar to the partnership approved for the 2019 Saginaw Train & Grain Festival. It includes advertisement of the festival on both 95.9 The Ranch and 92.1 Hank FM through multiple announcements on air, their websites, station apps, and Facebook pages. It includes a two hour remote "experience" broadcast by 92.1 Hank FM from noon until 2:00 p.m. which includes promotion of our event and activities as well as encouraging listeners to come to the festival. The "Hank Party Patrol" will entertain the crowd with family friendly games and competitions.
The total cost for all advertisements on both radio stations, live broadcast (including prizes), artwork design for 11x17 posters, a Facebook header graphic and social media versions of the poster for web and sharing is $9,150. The coverage area for both stations is over 3 million in population and 17+ counties. This will provide an avenue to promote our festival in a way that we can't do ourselves. It also meets the requirements for using hotel/motel tax funds because it will advertise and promote the festival outside the City. We have met with representatives of 95.9 The Ranch and 92.1 Hank FM regarding this partnership. They are excited to have the opportunity to be part of our festival again this year.
FINANCIAL IMPACT:
The financial impact will be $9,150. Funds are available in the General Escrow Fund, Hotel/Motel Tax.
RECOMMENDATION:
Staff recommends approval of the proposed agreement.